Street, graffiti and fine artist Meggs, of Melbourne Australia, has left his mark on Endeavor Snowboard’s Vancouver design office with a massive outdoor mural.

The artist, who developed the artwork for Endeavor’s Live Series snowboard range, took to the exterior of Endeavor’s new home on Railway Street in the heart of Vancouver for a week in September. Armed with an arsenal of spray cans, stencils, rollers and brushes, he has left a dynamic work of art depicting a “Cold Front” superhero theme on a distinctly Vancouver backdrop.

The first in a series of content films to be released by Endeavor this fall was filmed and directed by Randy Ross and reveals Meggs’ motivations for his creation’s theme and the techniques used to produce the massive work of art. “Creating art in the public domain helps people relate and become more a part of their environment,” says Meggs. “A public art experience is an interactive experience.”

“We are an artist driven company and it has always been a dream of mine to have a work space which is creative and interactive” says Max Jenke, managing director of Endeavor Snowboards. “Having the opportunity to have Meggs do some installations was something we couldn’t pass up.”

Megg’s work can also be seen on the 2012 Live Series from Endeavor Snowboards. “The artwork for those boards are from a series of works I painted for my ‘King For A Day’ exhibition. The imagery features a duality of kings and demons, royalty and morality, which explores society’s obsessions with power, wealth and fame,” says Meggs.

“We are dedicated to bringing fine art to the best quality snowboards. The 2012 line-up of boards feature the most complete collection of graphics we have ever put together and Meggs has certainly done the Live Series justice with his graphic,” says Jenke.

Dragon Lodge, Tignes Spirit and Alliance Snowboarding present:

2012 Endeavor Board Test / Tech. Clinic & Coaching week.

Tignes, France, 3-10^th December 2011.

*Demo the full 2012 Endeavor board range
*Free on snow coaching with Endeavor, Tignes Spirit & Dragon Lodge team
*Video feedback, backcountry safety and board tech clinics
*Additional coaching from Alliance Snowboarding
*1/2 board accommodation just £199
*Discounted lift passes
*Cheap travel option available

With the winter season fast approaching, and Tignes opening up on 26^th November, Dragon Lodge and their board sponsor Endeavor Snowboard Design kick it off with an amazing board test week.

Presented by UK Endeavor distributor Noble Custom alongside Tignes Spirit & Alliance Snowboarding this great week is more than a great chance to try the entire Endeavor 2012 range of boards – will also include tech. & board maintenance clinics, backcountry safety talks, coaching and video making.

Great value at just £199 ½ board for the week including all the activities hosted by the Endeavor, Dragon Lodge, Tignes Spirit & Alliance teams.

Endeavor Snowboard Design – Innovative Canadian snowboard co. founded in 2002 by pro rider Max Jenke and Transworld Magazine staff photographer Scott Serfas. The brand has appeared on covers of the most prestigious snowboarding magazines, won countless board test awards and pioneered the artist collaboration by bringing art to snowboard graphics – while continuing their mission to make the best snowboards in the world!
www.endeavorsnowboards.com

Alliance – The Only 100% Pure Snowboard School In Tignes and Val D’isere. Leaders of the new breed of snowboard instructors and coaches and run by English speaking riders who hold the highest levels of BASI qualification. The Alliance team will be riding Endeavor boards this season and only endorse the best!
www.alliancesnowboarding.com

Tignes-Spirit – Tignes most forward thinking snowboard shop and rental service – stocking only the best quality brands (sole Endeavor stockists in Tignes) with exclusive lines of hard and software not seen anywhere else in town. They lead the field with innovative ideas like their pioneering delivery service for rental equipment and cannot be beaten for quality or value with their price match promise.
www.tignes-spirit.com